“Building health ‘from the roots up’ by utilizing innovative fitness and lifestyle programs.”
From The Roots Fitness is an innovative training and nutritional counseling fitness business. With their highly qualified trainers, From the Roots Fitness gives clients the resources they need to improve their health. Their ultimate goal is to own a private gym for their clients.
When I created this design my key focus was balance, both visually and conceptually. I communicated the ideas of physical training (the dumbbell) and organic nutrition (the tree ring) with combined symbolism. With the circular format being visually similar to a badge or seal, this logo also promotes an impression of credibility.